EMERYVILLE, Calif., Nov. 13 /PRNewswire-FirstCall/ -- (Nasdaq: JMBA) -- As a part of its Fall "Feel Good Campaign," Jamba Juice announced today it will be bringing some feel good kicks to Southern California skateboarders this Saturday with a surprise event at the renowned Skatelab indoor skate park in Simi Valley. Beginning at noon, admission to the park is on Jamba, as Bananaman, Jamba's "Feel Good Jambassador," hands out free passes to the first 200 guests along with Jamba Feel Good Bucks - vouchers worth anywhere from $1 towards a Jamba Juice product purchase to $10,000 in cash. As a special bonus, the first 100 skaters will receive a limited edition Jamba skateboard deck, designed by the Jamba Juice creative team.
Launched last month, Jamba's Feel Good Campaign is a three month, multi-part promotion designed to recreate and share the delicious feeling customers get when enjoying Jamba products. Supported by three complementary initiatives - the "Feel Good Bucks," Jamba's "Feel Good Moment" sweepstakes, and a series of fun, unexpected "Feel Good Events" including today's event at Skatelab, the campaign embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.
"As a company committed to promoting a healthy, active lifestyle, we wanted to offer something special for our customers who live this in their daily life," said James D. White, President and CEO, Jamba Juice. "The on-the-go nature of skateboarders, makes them a natural fit for the Jamba Juice experience and by hosting this weekend's skate event we're looking to highlight and support a great activity that benefits kids overall fitness and health."
Jamba Juice plans to give away 30 million Jamba 'Feel Good Bucks' -- vouchers worth anywhere from $1 towards a Jamba Juice product purchase to $10,000 in cash -- during the course of this promotion. The individual value of the Feel Good Buck will be revealed by a Jamba team member when entered at a Jamba register, bringing an element of surprise to lucky Jamba Juice customers. Bucks may be used at participating Jamba Juice locations to purchase any Jamba Juice product, including the new Grab-n-Go wraps, salads, sandwiches, California Flatbreads(TM) and Fruit Tea Infusions(TM) beverages. Some 'Feel Good Bucks' can be redeemed for Jamba gift cards valued between $5-$25; others for cash prizes ranging from $50 to the $10,000 grand prize.
Coinciding with the Feel Good Bucks, Jamba Juice will encourage customers to win their ultimate 'Feel Good Moment' by filling out a sweepstakes form - located on the back of their buck and in-store - and submitting it at their local Jamba Juice store. Whether it's a trip to an exotic destination, supporting their favorite cause or paying off a student loan - Jamba Juice will fulfill any wish up to $10,000 and within legal limits. Three lucky winners will be randomly selected and announced throughout the campaign.
Jamba's Feel Good Moments campaign will run in participating stores until January 4, 2010. Download a Feel Good Buck and learn more information about the campaign at www.jambajuice.com. To find out where Bananaman will be next and what's happening in conjunction with the Feel Good Moments campaign, become a facebook fan at: www.facebook.com/jambajuice.
About Jamba, Inc.
Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.
SOURCE Jamba, Inc.
