NEW YORK, Nov. 11 /PRNewswire/ -- In a massive effort to collect ideas for ending global poverty and hunger, Idea Aid (www.ideaaid.com), the world's first brainstorming benefit, will kick off with a live brainstorm event at Heifer Village in Little Rock, Ark. on Saturday, November 14, 2009.

Mensa Process, the only organization with rights to brainstorm with Mensa members to solve problems for corporate clients, is working in conjunction with Heifer International, a U.S.-based humanitarian organization dedicated to ending world hunger and poverty. People from around the world, from all walks of life, will brainstorm online and submit innovative and sustainable ideas for raising $1 billion annually to help eradicate global poverty and hunger.

Similar to Live Aid or Farm Aid, Idea Aid is an important event designed to make an impact in people's lives. Rather than raising money for a charitable cause as Live Aid and Farm Aid do, Idea Aid participants give their ideas instead.

Mensa Process Managing Director, David Wynett, said that members of American Mensa, British Mensa and Mensa International, along with academics, economists, teachers, students, business executives, entrepreneurs, doctors, and homemakers, and folks from all walks of life are participating in Idea Aid 2009.

"Our goal is to connect big thinkers around the world," Wynett explained. "We know that combining high intelligence and high creativity generates remarkable results. Fresh thinking will go a long way to addressing these underfunded global issues."

Wynett points out that during difficult economic times, many people are not able to make cash donations to important causes and that Idea Aid provides everyone with the opportunity to make a contribution with their ideas.

Heifer International will recognize the submitters of the top 5 ideas and will share the intellectual property created during Idea Aid with other organizations in the field.

Readers interested in learning more about Idea Aid should sign up today at www.ideaaid.com. For more information about Heifer International, they should visit www.heifer.org. To learn about Mensa Process, visit www.mensaprocess.com.

EDITOR'S NOTE: To speak with David Wynett, Managing Director of Mensa Process, and to obtain more information about Idea Aid, please contact Pamela Wadler or Walter Sperr at 212-966-0024.

SOURCE Mensa Process